App analytics
Retention Signal Inventory
Catalogue the events and properties that prove someone returned—not the vanity counts that only prove the app was opened.
£4,800 · 10 business days
Product teams in the UK often debate “retention” with three conflicting definitions of return. One chart counts any session. Another counts a feature that shipped two releases ago under a different event name. Quarter-end reviews then argue about ghosts.
A Retention Signal Inventory starts from behaviours people can actually repeat: complete a task, reopen a saved project, renew a habit loop. We list each signal, the entry points that should fire it, the owners who may rename it next sprint, and the silent gaps inventing fake churn.
You receive a living inventory, a synonym map, and naming rules that survive the next redesign. We do not install a new analytics vendor or operate your warehouse for you.
Typically included
- Catalogue of retention events and properties
- Ownership and synonym map
- Silent-signal and orphan-event list
- Naming rules for the next release