Field notes
Short writing from engagements—naming rules, path lies, retention ghosts, and honest scope.
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Name the return, not the open
When a release renames a feature event, every retention report that keyed on the old label goes quiet.
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Cohorts that lie about churn
A missing mid-path event invents drop-off that the product never caused.
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GMT cohorts and return ghosts
Day-one retention can move when clocks and user IDs move—not when the product does.
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What NeuraNetSys Digital will not sell you
Expect clearer retention decisions—not a managed dashboard subscription.
